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Definition:
The process of preparing and manipulating a web site prior to submission to search engines in the hopes of achieving better rankings
Description:
Just as one would prepare for a fabulous meal by gathering all the required ingredients prior to cooking, web site optimization works in much the same way. We "prepare" your web site prior to search engine submission. Optimization is necessary in order to obtain the best positions in the search engines so potential customers can find your website amidst the millions on the Internet today.
What Can We Do For You?
We can point out the problem spots of your site. If it’s in Flash, get it out. If it doesn’t have meta tags, get them in. Frames? Out of there! Improperly formed meta tags? Bad choice of keywords?
No way are any of those going to get you the traffic you desire.
We focus on the foundation first. After all, the tallest buildings cannot stand without one. We start by approaching the site as a visitor would. We make recommendations to enhance a visitor’s experience and enthrall the search engines. By taking a look at the search strings people use to find your site, we develop a targeted keyword list to use. Optimizing the site with your objectives and goals in mind is our number one focus.
But, we don’t stop there.
We monitor. We evaluate. We modify. We rework. We rewrite. We resubmit. We are constantly vigilant in making your website work for you.
Work for this component includes:
- Initial Keyword Search Report
- Analysis of keywords for targeting and effective meta tags
- Site Analysis and/or recommendations for text changes and keywords
- Meta tags written for main navigational pages
- Submission to free search engines and top free directories
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See Also:
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Marketing Campaigns
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All traffic generating activities not related to search engines.
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