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Definition:
The process of driving qualified traffic to a particular website. See Marketing 101 for more information about Ulanji's marketing philosophy.
Description:
Our marketing philosophy is simple: a website requires it to be successful.
Once upon a time, it was fine to take the "build it and they will come" approach. Those days are long gone. Search engines are competitive. There are only so many "top" spots. And search engines have their own reputations to think of. If they don't provide the most relevant results for searches, you can bet that they suffer from lack of visitors themselves.
Efforts to reduce spamming in the search engines have taken a front-seat. Algorithims have evolved to become more bulletproof against the die-hard spammers employing any number of dubious techniques (keyword stuffing, cloaking, hidden keywords, etc.).
The main shift with search engines is the recent "pay to play" approach. Paid inclusion is now a necessity for any site wanting online success.
Navigating the changing world of search engines is a tough job. But, we dig in our heels and do it everyday.
Traffic generation is something Ulanji and its predecessor companies have been doing since 1997. From submitting to paid search engines to managing banner campaigns, the Ulanji staff has the experience to handle projects of all sizes. We've kept ahead of the ball when it comes to making the most of marketing on the web.
Marketing Options include:
Site Analysis—what’s working and what can be improved
Keyword Search Reports—know how your site is doing in the wild
Evaluation of site traffic, including search strings people are using to find the site
Recommendations for changes or possible content-design fresheners with visitors and search engines in mind
Submission to the major free search engines and directories to build a solid foundation of traffic. Resubmission on an as needed basis.
Recommendations for Paid Search Engines - Yahoo, Inktomi, Teoma, Lycos, What U Seek, Mama, Galaxy and Business.com. Paid inclusion programs can facilitate overall search engine rank by upping link popularity. Inktomi, among others, shares their index with many other big search engines such as Iwon, Netscape, AOL, MSN, and Hot Bot. This extends the reach into other search engines that we cannot get into otherwise.
Vertical Directory Submissions - industry or market-specific directories can be a cost-effective source of qualified traffic.
Optimization Updates - should be considered six months after initial optimization.
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See Also:
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Search Engine Optimizaton
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Getting the most out of search engines.
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